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July 26, 2005
[ PENTAX digital slr web site ]
THE NEW PENTAX WEBSITE for owners and prospective buyers of digital single lens reflex cameras is up but not quite running.
The site is based in and presumably created in Japan, which explains why on one page the camera is called a PETNAX.
The promise is that the site will provide technical information about cameras, plus a history of the company's product development in SLRs and, eventually, advice on photographic techniques and a customer gallery.
CANON HAS A SIMILAR SITE which is more developed than the PENTAX version, but it is elementary in its content. The CANON pages present themselves as a book of instructions for digital beginners.
Given that most digital single lens reflex cameras are probably being sold to serious amateurs making the switch from film to pixels these two offerings appear surprisingly basic, aimed at camera owners with little or no photographic experience. Presumably their customer research tells them something that is counter-intuitive.
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Posted by cw at July 26, 2005 09:31 AM
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