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January 13, 2006
[ KODAK changes its logo ]
IN A MOVE THAT HAS SHOCKED many people KODAK has announced a change to its trademark. The red on yellow Kodak name and the distinctive font has made Kodak one of the most recognisable brands in the world. What point can there be in changing such a well-known brand image?
Kodak's explanation is: "The brand logo is one of many changes consistent with Kodak’s broader brand transformation activities. Everything about the digital Kodak is different, including marketing and PR implementation. The digital world moves fast and the new brand logo offers more utility and ubiquity in a style that is simple, fresh and modern.
"Whilst having its history rooted in innovation in photography, Kodak’s overall objective is to signal substantial change through the combined efforts of products, product design, advertising, public relations and brand identity."
SEE THE NEXT PAGE FOR THE EVOLUTION OF THE KODAK LOGO OVER THE PAST 100 YEARS.
Posted by terry at January 13, 2006 12:14 PM
