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April 21, 2006
[ SONY MAKES DSLR ANNOUNCEMENT ]
SONY sent out this press release this week setting out, in somewhat cryptic terms, its plans for the range of digital single lens reflex cameras based on the Konica-Minolta models that it acquired when K-M quit the camera business. The good news for photographers with K-M lenses is that they will be compatible with the new Sony cameras.
"SAN DIEGO, April 19, 2006 — Sony has established a new brand name for its digital single lens reflex (D- SLR) cameras that will be launched worldwide this summer.
"Meaning 'beginning' and 'essential' the symbol a (pronounced alpha) embodies the spirit of Sony’s approach to the D- SLR market. Under this sub-brand, Sony will produce a complete camera system of accessories and lenses to enhance the enjoyment of photography.
"The Sony α™ mount system of cameras, lenses and accessories will integrate advanced electromechanical technologies that are key to D- SLR performance, the versatility of the well-established Maxxum® lens mount system, and Sony’s renown in imaging devices and technologies. These include CCD and CMOS imaging sensors, as well as other image processing technologies, in addition to overall product miniaturization. People who have already made investments in many of Konica-Minolta’s lenses and accessories will be able to take full advantage of Sony’s new D- SLR cameras.
“'We are expanding our product portfolio to build upon our leadership position in the digital imaging business,” said James Neal, director of marketing for digital imaging products at Sony Electronics. “ Our approach to D- SLR camera design and engineering will allow us to offer a new high-performance system for today’s digital camera users, as well as welcome the millions of Konica-Minolta owners who have Maxxum interchangeable lenses that are currently in the market.'
"Sony is already handling support and repair service for existing Konica-Minolta digital and film cameras, as well as related lenses and accessories in the U.S. A dedicated call center and strong levels of web support have been established for these customers."
READ MORE FROM SONY HQ HERE...
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Posted by terry at April 21, 2006 09:20 AM
Comments
Hmm. Neither of those links are working for me at the moment.
Posted by: Ananda Sim at April 21, 2006 07:08 PM
Ananda: Thanks for pointing that out. I have now put two links into the text that do take you to the Sony global site with information about the new DSLRs.
Posted by: Terry at April 21, 2006 07:42 PM